Map.
Customer segments and lifecycle. Walk each segment from awareness through renewal, and write the goal + need at every stage.
Segments
- 1 Independent primary-care clinics in the US.
- 2 Urgent care clinics with same staff pattern.
Lifecycle for "Independent primary-care clinics"
- A Awareness
- T Trial
- D Adoption
- R Renewal
Continue to Connect
Connect unlocks once Adoption + Renewal are captured.